I am most likely to be votes as “most likely not to follow-through on a stupid meme,” but Todd Defren ruined my reputation on this principle by tagging me and asking me to share my favorite social media tools.
Problem was, I had been considering putting together a post about my favorite social media tools all week. However, I will add my twist, as I often do, and share the tools I use the most on my measurement dashboard. In other words, how I measure the effectiveness of this blog and others that I follow.
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Blogger Meetup in Washington D.C. Next Week
washington_DC
Originally uploaded by sorin_frumuseanu. I have been very busy this week preparing to visit my client in Washington, D.C., so blogging has been sporadic. I lived in Arlington (and other parts of NOVA) for 13 years, so it will be a homecoming too.
Erin Caldwell, the editor of the read more...
PR Leverage: Trading a Paperclip for a House
I was all set to write a very serious post about online critics and Dell’s new blog, but I ran acoss this amazing story and scrapped it all to have a little fun.
Today a blogger named Kyle will get a house in Kipling Saskatchewan, Canada (map) that he got by trading a paperclip with a series of fourteen items leading to the house.
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Disruptive PR Tactics: Doing the Unexpected
Black hen on orange
Originally uploaded by Crosscreek. I can’t say that I have ever had a very good opinion of organizations like PETA, otherwise known as People for the Ethical Treatment of Animals.
I have an image of PETA as an almost para-militant organization and associate them with highly confrontational tactics, such as flinging paint at unsuspecting socialites wearing read more...
Seven Principles of Public Relations: But First Develop a Spine
Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:
- Tell the read more...
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