A golden key – a golden moment!
Originally uploaded by maurice flower. If you have been in public relations for long, you know about key messages. In media training, we tell our clients to deliver only three key messages and we teach them how to bridge to these messages throughout an interview.

Anatomy of a Key Message: Claim + Fact + Example

Key messages can be powerful. As proof, a few read more...

Sorry about the light week of blogging, but duty has been calling and business has been well…busy. However, I haven’t been too busy to line up our next meeting of PR and marketing communicators in Second Life. Next Thursday, October 12, 2006, we will meet at Text 100 island in Second Life from 1:00 p.m. to 2:00 p.m. PT (US), networking will begin at 12:30 p.m. PT. You can use the World Clock Converter to get the start time wherever you are. (Update: I read more...

we are connecting
Originally uploaded by takuya miyamoto*. PR firm Text 100 has a resident futurist, who knew?

Paull Young interviewed Dr. Georg Kolb, executive vice president practices and methodology for the read more...

Wrong Way Originally uploaded by Gongie. According to blogger Katie Payne, a new study was unveiled at the Summit on Measurement last week by well-known public relations researchers Don Stacks and read more...

There are a couple of great resources I ran across today that I thought I would share. First, is there is yet another e-book about Social Media 101. While this one is pretty basic, it clearly covers the bases of blogs, podcasts, wikis, social networking, content communities and even a section on Second Life. I think it is a great tool to those new to the concepts of Social Media. It was written by the UK content optimization firm Spannerworks. Content optimization, which helps those using search engines read more...