As many readers of Communication Overtones may already know, I am a long-time member of PRSA. I joined in 1995 and have been a pretty active member ever since. I still serve on my local board of directors and participate in some committee work and professional development at the national level. Most recently I have been working on a committee with Andrea Weckerle, Steve Lubetkin and others on how PRSA can join in the social media fray. I am a big believer in the idea that if you don't like read more...

It Adds Up Originally uploaded by Bialy-Fox. Could bloggers that get money from pay-per-post operations be considered word-of-mouth marketers? If so, a Washington Post article reports that the FTC issued a staff opinion yesterday that states WOM marketers must disclose their relationship with sponsors. The FTC stopped short of read more...

Morning News Originally uploaded by gbgeek. It seems that most newspapers are starting blogs, usually written by staffers or people in the community about particular subjects. My hometown paper, the Express News, has over 50 blogs listed on its site. Even closer to home, just the other day my best friend from college, who is now a copy editor at the Nashville Tennessean, let me know read more...

citizen journalist Originally uploaded by niznoz. Sharpen your photography and videography skills, Yahoo and Reuters are looking for a way to harness the eyes and cameras of thousands of would-be citizen journalists and to spice up their own image library. According to the read more...

PRSA’s International Conference is over, but if you couldn’t attend, there are a number of bloggers that covered parts of the conference, and Webmaster radio has a series of MP3s of some of the sessions and of some interviews.

I was thrilled to hear the entire session with Andrew Heyward, former president of CBS News, who spoke about the changes in the Digital World (MP3) and why PR practitioners read more...