Television journalists and photojournalists are uploading their customary resume tapes to YouTube and sending out a short pitch and a link to get the attention of hiring managers. And it seems the managers like this much better than getting a physical tape. It turns out that it is much easier to share the work of the prospective hire with others around the station. The same goes for B-Roll and VNRs for the public relations set. Let’s get with it folks, the DVD and tape are so 1990s! Mike Daniels Resume Tape By using technology in this way, you can then easily embed the video into your own website or blog without all the trouble read more...

undusted chain Originally uploaded by Darwin Bell. Rob LaGesse today posted about a concept he calls “Selective Networking” and predicts that social networking sites, as we know them today, are dying out. He holds up the LinkedIn network as a model of these closed networks. Rob takes more of a tech focus and argued read more...

And for those that represent them… Many of my clients that get started in social media do so because they have too. In other words, a blogger has started to cover the company in an intense way that garners attention, or someone in management says, “Get me one of those blogs.” Then the marketing or PR department, to whom this feat has been assigned and whom often have little or no experience with it, casts its net for someone who “understands this stuff.” Usually, they end up calling hybrid professionals who have been blogging or podcasting for some time and who also are public relations and/or marketing professionals. As those who read more...

One of the most difficult things for marketers and public relations professionals that are interested in exploring virtual environments, such as Second Life, to enhance their brand, is figuring out what channels of communication work in these environments. Machinima, which is basically a video created in real time in a virtual environment, is one of these channels. This month, Second Thursday in Second Life participants will meet at Alt-Zoom studios with Moo Money, a well-known macinima promoter and creator in Second Life. She will talk about how machinima is used to promote products and services in Second Life through such venues as read more...

MQ-1B Originally uploaded by planephotoman. Many newspapers and mainstream media outlets have started their own blogs, podcasts and other trappings of “new media.” But the The San Francisco Chronicle may have taken in a step further with its podcast, “Correct Me If I Am Wrong.” The Chronicle has a call-in read more...