I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...
Fun Friday: 12 Flacks and a Journalist, The True Story
Stairway at the harvard club Originally uploaded by earnshavian. A breaking story that gives new meaning to the term, elevator speech. Do you have yours polished up? Okay, so this was too fun to pass up... According to Advertising Age reporter Matthew Creamer, Arthur W. Page Society's networking dinner Wednesday night read more...
Why Most PR Professionals Turn a Blind Eye to Blogs
First Eye Blind
Originally uploaded by SHSH. Yesterday, Bill Sledzik, of Kent State, School of Journalism & Mass Communication, who authors the ToughSledding blog, released some more information culled from a study that he and his research partner Jeanette Drake conducted earlier this year of 938 BurrellsLuce customers and prospects. The study included 54 in-depth interviews from this population.
His read more...
5 Reasons Why Blogging Is a Waste of Time
Eternal Scream Originally uploaded by Pisco Bandito. And the reasons why I still think that it is still worth it for many Dee Rambeau, author of the Adventures in Business Communications blog, announced last week that he no longer intends to blog because he is, “old enough to know that to waste time is a true crime.” He also laid out his case in read more...
Most Popular Posts in January 2007
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