So, with all the discussion of bettering the tools, the Social Media News Release and now the Social Media Newsroom, the question still remains, what do journalists want? Chris Heuer, founder of the Social Media Club; led the discussion with panelists Todd Defren, SHIFT Communications; Tom Formeski, Silicon Valley Watcher; Brian Solis, FutureWorksPRLaura Sturaitis, Business Wire; read more...

I am here at the New Communication Forum and plan to do some live blogging now that my session with Linda Zimmer about Second Life is over (thanks to Joe you can read about that session at his blog). I am attending an interesting session on “Viral marketing: It’s the message, not the media” led by Susan Getgood, along with panelists Andy Abramson, Gary Goldhammer, and Chris read more...

reporter_grey_1 Originally uploaded by AWooD. For those of you that read my blog often, you will note that this is very strong language for me. But I use it because it is absolutely true. In my recent review of a little upstart company, MyMediaRoom, I drew the ire of Dee Rambeau, who offers a much more established product, the read more...

mymediaroom Originally uploaded by kamichat. I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need. I read more...