Sitting in a hospital room at Christus St. Elizabeth in Beaumont, Texas, with my grandfather two days before Christmas, I am reminded that when it comes to doing good, authenticity counts.   As marketers and public relations professionals, it is easy to be cynical. While we search for the holy grail of tangible returns on our communication programs, events and strategies, it is easy to lose sight of the human element that really drives response. Maybe that is why the retweet campaigns on Twitter and the “Share” campaigns read more...

It is certainly the case with @joePRguy.

Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely!

JoePRGuy is planning to star in a reality TV show in the fall that has unemployed creative types living together in Pheonox in luxury (uh-huh) digs while taking on charities as clients.

What? No party planning?
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    "Some see things as they are and ask why. Others dream things that never were and ask why not." -George Bernard Shaw   via @Zappos (Zappos CEO Tony Hsieh) the day before the purchase of Zappos by Amazon was announced.   Photo provided by Shutterstock.com read more...

  Today, ToddAnd announced that the Power150 ranking for PR and Marketing blogs will include an Alexa ranking and that the Bloglines weight will be scaled back.  This was in response to much criticism about the index and its accuracy.

• Google Page Rank: 1 to 10 
• Todd And Points: 1 to 15 
• Bloglines Subscribers: 1 to 15 
• Alexa Traffic Rank: 1 to 30 
• Technorati Ranking: 1 to 30