In order to effectively use social media it is important to know how you will measure it’s success. Today is Social Media Day and the power of social media only lies in how likely it is to make someone act on the connections they make, the ideas they hear or the opportunities they see. It helps to have clear objectives so you know when your social media is working. It also helps to narrow down what to measure. In some ways, the digital environment gives us too much to measure. We have boiled it down to a framework that outlines the 5 read more...