You’re not alone if you feel like your head is spinning from all the social media algorithm changes taking place. In a recent livestream, Zoetica founder Kami Huyse reviews what’s happening and how to navigate this shifting landscape.
Increased Competition for User Attention
The reason social media platforms are once again tweaking their algorithms is to win the ongoing war over users’ attention, she explains.
“Everybody is trying to grab the eyeballs, your eyeballs, and the eyeballs of the people that look at social media and that do social media read more...
How to Build Brand Buzz with the B.E.E.S. Framework
If you’re wondering how to stand out in a crowded marketing landscape, Zoetica Media founder Kami Huyse has a simple yet foolproof way to build buzz for your brand. First introduced a few years ago, the B.E.E.S. framework is the go-to system she uses in her own work and recently shared with her audience in a read more...
How to Harness the Game-Changing Power of Live Events
If there’s someone who truly knows the ins-and-outs of live events, it’s Phil Mershon. He’s the mastermind behind Social Media Marketing World, an event known for transcending the ordinary by blending immersive experiences with practical insights. He’s also the author of the new book Unforgettable: The Art and Science of Creating Memorable Experiences. Zoetica founder Kami Huyse spoke with Phil during a recent read more...
Three Foolproof Ways to Banishing Boring Content
When one of your responsibilities is to create content to market and promote your small business or consultancy, creating boring content can be a death knell.
“That is a thing that I think a lot of us worry about, we don't have good enough content, we aren't that interesting, who would care about what we have to say, who would care about what we have to do,” says Zoetica Media founder Kami Huyse in a recent livestream.
If you want to banish boring content, keep these things in mind:
1. It’s Not About You
2. Turn Your Content Upside Down
3. Slow Down
#1 It’s read more...
Building Bridges, Not Walls: Choosing Collaboration Over Competition
In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors. Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...
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