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How to Stand Out on Social Media

May 3, 2022 by Andrea Weckerle

In Part 1 of this seven-part series, you received a big picture overview of the Pathway to Smart Social Mastery system on how to use social media to create more leads and grow your influence as a thought leader. 🤩 Watch the Master Social Media to Create More Business Leads and Grow Your Influence video series as they come out by SIGNING UP HERE. 📽️
Explorer Stage in the Pathway to Smart Social read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Branding, Smart Social Secrets

How to Get Results for Your Brand on TikTok

April 13, 2022 by Aarushi Pant

TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform.  Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...

Filed Under: #SMBHOU, Featured, SocIal Media Tactics Tagged With: Branding, SMBHOU, TikTok

How to Create a Stellar Team Without Hiring a Single Employee

April 11, 2022 by Andrea Weckerle

teamwork, smart social tips, Smart social secrets, social media

  You know how to roll up your sleeves and don’t shirk hard work, but at some point you realize you can’t do it all alone. As you grow it’s inevitable you’ll need outside help.  That applies whether you head up communication and marketing for a company or if you run your own business, agency or consultancy.  If you’re not quite ready to hire full- or even part-time staff, there’s a great option available that will still get you excellent results: hiring contractors and agencies. 👭🏾 
Below are Zoetica Media founder Kami Huyse’s 5 top recommendations for creating your own stellar team and getting the best read more...

Filed Under: Featured, Smart Social Secrets, Strategy Tagged With: business, smart social tips, social media, Social media for business, teamwork

Create a Social Media Plan that Takes Half the Time

April 4, 2022 by Andrea Weckerle

There are 168 hours in a week, and although that’s not an insignificant amount, we often feel we’re in a chronic time deficit.  For some of us that may be due to having too much on our plates. Prioritizing what’s important and discarding what’s not makes a huge difference in regaining control of our schedules. But even after we’ve eliminated unnecessary busywork, we need to ensure we’re not hemorrhaging precious time.  That’s where the creation of smart processes and workflows comes in. Zoetica Media founder Kami Huyse is a big proponent of streamlining social media and making it work for your specific read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media

Overcoming Roadblocks that Keep You From Growing on Social Media

March 28, 2022 by Andrea Weckerle

Before social media first began in the late 1990s and early 2000s, many regarded technology as something only the ultra-geeky gravitated towards. But by 2020, there were over 3.6 billion social media users worldwide, a number that is read more...

Filed Under: Featured, Influencer Outreach, Smart Social Secrets Tagged With: Smart Social Secrets, socia media, Social media for business

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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