We put in hour after hour to ensure our business provides top-level service for our clients. But when it comes to promoting ourselves and our work, some of us have a mental block. We come up with all sorts of creative reasons for why promotion simply isn’t right for us. The fact is, though, that we can build influence by self promotion – and are thus able to better achieve our goal of growing our business and helping even more people. So what’s behind the “promotion shy” stance so many take? Often it’s discomfort and fear. Concerns range from thinking we’re not polished enough to present on social media and being afraid of someone read more...
Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way
In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos. Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...
Creative Professionals, Get Ready for the Artificial Intelligence Takeover
In this six-part series’ overview, Zoetica Media founder Kami Huyse provided a big picture introduction to the 5 top social media trends that will shape the industry. In this post, we’re going to dive deeper into Trend #1: Artificial Intelligence. Kami examines the tools driving it and shares ideas for how creative professionals can use the new technology to assist them in their work. AI should enhance work, not complicate things. “What I’m finding is that a lot of the read more...
Are You Ready for AI in Creative Work?
If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!” While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...
What Organizations and Marketers Need to Know About Web3 and the Metaverse
Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice. That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection “I read more...
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