Ad Age carried a great article about the terror struck into the hearts of pharmaceutical companies that find themselves on the losing end of a battle with Michael Moore-style filmmakers who are using YouTube to criticize the industry. What really caught my eye was a quote from Dorothy Wetzel, former consumer-marketing chief at Pfizer and now senior VP-management supervisor at Saatchi & Saatchi, New York, where she works on AstraZeneca accounts. These budding Michael Moores are a worry to the industry "because there are no internal controls on YouTube, but you have to get used to read more...
Apple Suffers a Big Bite: Enter the Half-Hour News Cycle – UPDATED
Red apple Originally uploaded by Yong Hian Lim. To the iTune of $4 billion. As a public relations professional and also a blogger, I am more and more aware of how quickly a popular website can wreak havoc on your organization or brand, even with unsubstantiated rumors. Moreover, how quickly bad news can be broadcast out over the vast network of websites that make up the blogosphere. I have coined this phenomenon a “read more...
Virginia Tech: The Challenge of Instant Communication in a Crisis
ambulances,
originally uploaded by bizcardexplosion. I have been percolating some ideas about how to better integrate technology into a crisis plan I am currently working on. My work with the Red Cross over the years has sharpened my senses and I do have some idea of how to successfully communicate during a crisis. However, this week’s events at Virginia Tech have given me some further ideas.
I don’t want to read more...
Crisis Management: The Four Emotional Stages of Disaster
Petco Gas Explosion Originally uploaded by Sister72. One of the most interesting things that I learned in my Red Cross training, for whom I occasionally do pro bono work, was about the emotional responses and phases that disaster survivors feel in the days and years after a crisis has affected their lives. Part of what I love about public relations is that in order to be effective, you have to be familiar read more...
Top 10 Risks for Corporate Blogs
Night at the Pulpit Rock Originally uploaded by Lapsklaus. and the likelihood that they would occur... I am starting a series of posts looking at the risks and benefits of corporate blogging. I am especially interested putting this into the context of Forrester Research’s latest report by Charlene Li, The ROI of Blogging, which has as one of its recommendations to incorporate a risk calculation in the ROI for blogs. But what are the biggest read more...
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