Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...
How to Handle Online Criticism of Your Business or Organization
As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...
Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?
Photo Credit: TechCrunch on Flickr On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...
How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend
How does the average person know if an urban legend is true or false? It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes. Usually it looks something like the image of the email below which claims Tyson Foods is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday. Usually it claims that the company in question read more...
7 Ways to Get the Most Out of Social Media in a Disaster Zone #crisisdata
Google Map of tornado path in Joplin, Mo. I have a personal connection to Joplin, MO, where read more...
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