As a social media and public relations consultant, I spend a lot of time online researching various blogs and publications within vertical interest areas. One of the things that I have found frustrating is manually keeping multiple lists of contacts and notes about each contact. There are some extremely expensive tools. like Salesforce, and other CRM programs like ACT, which are cheaper but don't really address the needs of people looking to build relationships over time rather than sell stuff. read more...
CoolTools: Google SearchWiki and Its Implications for Public Relations
After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...
Cool Tools: Cuil Search Takes on Google, But It Has Some Limitations
Today there is yet another small startup search engine that enters the fray against incumbent Google, but the team that launched it are no beginners. In fact, according to CNN Money, Anna Patterson, one of the site's creators, contributed to Google search engine with a previous invention and worked there for a time, as did some of the other team members. But her new search engine, called Cuil (pronounced Cool), an old Irish word for knowledge, is said to index three times as many pages as Google with less computer power. It read more...
Cool Tools: Blogcatalog Is One Way to Promote Your Blog and Find Niche Blogs
It has been awhile since I visited Blogcatalog, but I got a notice from a Blogger Alan Weinkrantz, who is getting out the word, that the site has started a new political category. Just in time for the fall elections - imagine. So I went to check it out, and they have 50 category topics, including read more...
Common Craft: LinkedIn Made Simple
For all of you out there that wonder how in the world LinkedIn can help you, this is a great video. It is especially pertinent for small business owners. But it can also be a leg up for those looking for a job or providing a service. It was produiced by Common Craft for LinkedIn and lays out the power of a network. via Marketing Nirvana read more...
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