Zoetica Media

How to Use Google Analytics URL Builder to Track Online Campaigns and Show Value

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    While the rest of the world is fascinated by shortening their links through services such at bit.ly, and Hootsuite (ow.ly), among others. Advertisers are making their links longer so they can determine which online marketing campaigns are producing traffic on their website. It is called “link tagging,” and if you have used Google AdWords, you may already be familiar with the insights they offer through the free read more...

Cool Tools: Four Ways to Build a Custom Facebook Tab, and the Tools and Services to Accomplish It

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    There has been lots of good conversation over at the Zoetica Salon this week about building Custom Facebook tabs (image above is the tab for the Zoetica Salon built on Beth Kanter’s Fanpage). It was of particular interest to me since I built two such tabs within the last month, one the Nonprofit read more...

How to Use Twitter’s Embeddable Tweets Feature on Your Blog, Step-By-Step

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  There was lots of talk today about Twitter's entry into the Android market with its own app. However, another interesting announcement was a tool to allow you to embed a tweet. Here is an example of a tweet about this new development that I made earlier today:   Twitter's embeddable tweets feature should give it some branding and Google juice http://bit.ly/bqPI14read more...

Hands On Social Media: The Social Media Ecosystem and Hive Model

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I really enjoyed reading all of the perspectives on SEO evangelist Lee Odden’s excellent post that included a variety of people that I respect advocating for strategy before tactics. But what exactly does that mean? How can that be made practical? A few months ago I outlined my thinking about the importance of a holistic view of social communication in a post and graphic about the Social Media Ecosystem. But when I stumbled across the read more...

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