Over a billion people globally in 200 countries are on the professional networking site LinkedIn, with 65 million people using it to search for jobs each week, making it the biggest social platform for professionals.
Given its importance in the business world, consultants and communications professionals need to apply best practices to maximize LinkedIn’s full power. Knowing what works today versus just a few years ago is vital.
In a recent livestream, read more...
Master the Subtle Art of Selling Without Selling
No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?
In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers.
It’s Ok to Hate read more...
The Deepening Interplay Between AI and the Communications Profession
Understanding the nuanced and deepening interplay between artificial intelligence and the communications field has become a strategic necessity for practitioners and agencies. In a recent livestream, John Elsasser, Publications Director of Public Relations Society of America and host of the LinkedIn show Strategies & Tactics Live, spoke with Zoetica Media founder Kami Huyse about the continued importance of online community building and the dangers of sitting on the AI sidelines.
Online Community Building in the Early Days
Kami started read more...
Develop these Leadership Traits in 2024!
“The quality of your life is in direct proportion to the amount of uncertainty you can comfortably deal with.” ~Tony Robbins
To help professional communicators start the year off strong amidst a period of rapid change, Zoetica Media founder Kami Huyse spoke with certified coach Ken Jacobs about the 9 vital traits he believes all communication leaders should develop and implement in their professional lives.
Covered in depth in his complementary eBook read more...
Leveraging Social Audio Platforms to Build Community
Video is considered social media royalty, but audio is extremely powerful as well. It’s also a magnificent way to build community, as social media strategist Madalyn Sklar shared during a recent Social Media Breakfast Houston hosted by Jennifer Texada.
Madalyn is the host of the popular #TwitterSmarter chat and a variety of weekly Twitter Spaces audio discussions, as well as the read more...