Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.
It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.
When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...
How to Supercharge your Networking on LinkedIn and Other Platforms
If you're looking to take your LinkedIn networking to the next level but feel unsure where to begin, Zoetica Media founder Kami Huyse offers a proven way to supercharge your efforts.
These steps below are designed to help you build meaningful connections, expand your professional network, and enhance your online presence. But they’re not limited to LinkedIn – they can also be applied across other social media platforms, making them versatile tools for strengthening relationships and broadening your influence.
Step 1: Create a List of Champions
“This is the read more...
Embracing Diversity in Marketing
If customers can’t see themselves mirrored in a brand or company’s marketing, there’s a strong possibility they’ll feel the product or service isn’t meant for them. Marketing should reflect the United States’ diverse population, yet unfortunately it sometimes falls short
Social Media Breakfast of Houston co-founderJennifer Texada invitedShana Sumers, Senior Manager, DEIB at Hubspot, Alicia Brownell, read more...
How to get media coverage for your brand using your expertise
We’re all experts in something. Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand. Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...
A 6000% Organic Growth in Facebook Followers in Just A Year
To the naysayers claiming Facebook is dead, Bart Graham, Sr.’s success proves them wrong. Bart is the Development Officer for the Commemorative Air Force (CAF) Tampa Bay Wing and grew its Facebook page from zero to over 6000 followers in a mere twelve months, all organically.
Bart, a member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, recently read more...
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