Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm? In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.” And the numbers have begun to show how video is taking over every aspect of social media, blogging, etc.. In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same read more...
Social Media Breakfast Houston
The Social Media Breakfast Houston is a grass-roots organization of professionals in the greater Houston area who meet monthly, on the second Friday at 8:30am, to discuss social media and its application to business. Currently we are meeting online. You can find more information about upcoming events by subscribing to our email notifications.
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Our Facebook Page:
https://www.facebook.com/HoustonSocialMedia
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Our YouTube Playlist:
https://www.youtube.com/playlist?list=PLCFUlrhVBa9m_6xIbMVlopSvozO4FgLrW
Watch our latest events, we record them every month, you can even watch live from wherever you are
Our LinkedIn Page: https://www.linkedin.com/showcase/20512326/admin/
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Why You Need a Powerful, Engaged Twitter Account
The use of Twitter for business is a growing trend, but many people just broadcast their content and forget that it can also be a engagement platform. However, it can seem hard to authentically connect with your customers there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy for your business. Taking Twitter to the next level is all about how you harness the power of one of the best platforms online to grow your brand and connect with a vibrant community. Madalyn Skylar, creator of the #TwitterSmarter podcast and Twitter read more...
Managing Global Crisis Communication Like A Pro
Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...
Six Tips to Rock Social Media for Live Events
Social media is almost an essential component of any event, large or small. But for an event the size of the Houston Livestock Show and Rodeo, it is critical. How can such a huge event with so many moving parts successfully build a strong online community that interacts year-round? Betsy Ellison, the Manager, Social Media Manager for the Houston Livestock Show and Rodeo has helped to do that and more with the various social media channels for this huge traditional Houston event, with over half a million collective followers. Betsy shared with us how she does it as the sole social media read more...
Measuring the Return on Investment of Social Media
Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources. While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. read more...