Why is it important for businesses to work with Influencers? Because the “best influencers are like your best friends.” Professional bloggers are experts in their field and they can really get the word out about a company providing their expertise so yours can shine. Traditional media doesn’t work the same as it did. Bloggers can impact business because they provide a deeper engagement with and influence over their audience. So how do you tap into this influence? Three experts representing different sides of the read more...
Easy Way to Subscribe to TopRank’s 25 Women Who Rock Social Media
In social media, if you publish a list of any kind you are pretty much setting yourself up for criticism. “You forgot so-and-so,” “your list isn’t diverse (there aren’t enough women, children, people of color, etc.).” However, if you publish a list, you also are likely to get a lot of attention, especially from the people on it, especially if it is seen as valuable. For the second year, SEO blogger Lee read more...
PowerWomen: Raising a New Generation of Tech Gurus and Busting Stereotypes
SMART Women in Social Media Series: Maggie Fox, Social Media Group
Let me introduce you to Maggie Fox. She is the CEO and founder of the Social Media Group and she is Canadian. She is also the first person in my new SMART Women in Social Media series. "Why only women you ask? There are so many smart men in social media." And you would be right. If you look over at my blogroll you will find many of them enshrined there. I love men and all that they contribute, but there are fewer female voices that make it to the topmost ranks of the new media community. So, here is my attempt to share some of my favorites. Maggie Fox, CEO, Social Media Group read more...
PowerWomen and the Power 150: Women Make up Only 13 percent of Top Bloggers
Before the ToddAnd's Power 150, the marketing and public relations set used now defunct PubSub to gauge their rank. Last year, I was perusing that list and noted that there were very few women in the top ranks of public relations and marketing bloggers. At that time I found that only 12 percent of the top 50 PR bloggers were women. Recently, I wondered if that were still the case. It turns out that only 13 percent of the Power 150 Top Marketing Blogs are women. I only included blogs that read more...