Zoetica Media

Easy Way to Subscribe to TopRank’s 25 Women Who Rock Social Media

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  In social media, if you publish a list of any kind you are pretty much setting yourself up for criticism. “You forgot so-and-so,” “your list isn’t diverse (there aren’t enough women, children, people of color, etc.).”   However, if you publish a list, you also are likely to get a lot of attention, especially from the people on it, especially if it is seen as valuable.       For the second year, SEO blogger Lee read more...

Relationship Chaining: Building and Activating a Community

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A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy.   I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook.   Of course, people ARE talking about brands and organizations online, and while they like to share the good things, they also tend to discuss the bad news more often read more...

Acquisitions a Sign That Social Media is Maturing, Livingston and CRT/tanaka

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  Social media is starting to mature. There is no better sign of this than when firms start to acquire talent. There is rumblings of this all around the social media and communications firms.   Connie Reece's company, Every Dot Connects, was recently acquired by New Media Lab in Austin.  On the heels of that announcement comes the news today that Livingston Communications, owned by Geoff Livingston, the author of the popular Buzz read more...

Roadblock: Asking for Your Help in Houston

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  If you have been wondering where I was, the last week has been interesting, to say the least as we stood up to Hurricane Ike. Needless to say, the Houston area, where I currently live, is facing an enormous cleanup job as we struggle to get back to "normal." Over a million people here are still without electricity and water.  Ice is a huge commodity now. Many more are without a suitable place to live. It will be months before things are back on track. So many of you have been so kind during this read more...

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