The Research As a part of our fellowship with the Society for New Communications Research, co-Author of the Networked Nonprofit and nonprofit and social media blogger Beth Kanter, who is also my partner at Zoetica, and I are looking at cause marketing and corporate social responsibility, and how companies can better work with nonprofits in these arenas. Our focus is on campaigns read more...
Cause Marketing Strategy: How to Design Successful Campaigns (eGuide)
My company Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide. Geoff Livingston was the primary author from our team and Kate Olsen led the effort on the Network for Good side. If you are a company looking read more...
When a Good Thing Comes Together: Helping Neighbors in the Gulf of Mexico
In June, one of my business partners from Zoetica and also a dear friend, Geoff Livingston, went on a fact finding mission as a citizen journalist to the Gulf of Mexico to see how the oil spill there had affected the community. He was deeply moved by the experience, as you can read here in his post upon his return. He went with Citizen Effect, and they documented the trip on its read more...
Definition of Lethal Generosity: Unleashing Corporate Superpowers to Do Good
Credit: Flickr Photo by FunkYah One of the things I was really excited about when I started Zoetica with partners Beth Kanter and Geoff Livingston this year was the opportunity to join forces with some of my most respected collaborators on truly innovative and interesting projects. One I am working on right now with Beth is our read more...
Cause Marketing that Leads to Real Social Change
The following is a joint post by Beth Kanter, Geoff Livingston and myself. Social media is in is toddlerhood, especially as it applies to cause-based corporate giving campaigns and CSR initiatives. Due to the very public nature of pioneer campaigns, we are able to peer into the box to gleen the strongest approaches towards social media and avoid the weaknesses. At Zoetica, we have been examining social media-based cause campaigns in depth and would like to offer some thoughts on read more...