Understanding the nuanced and deepening interplay between artificial intelligence and the communications field has become a strategic necessity for practitioners and agencies. In a recent livestream, John Elsasser, Publications Director of Public Relations Society of America and host of the LinkedIn show Strategies & Tactics Live, spoke with Zoetica Media founder Kami Huyse about the continued importance of online community building and the dangers of sitting on the AI sidelines.
Online Community Building in the Early Days
Kami started read more...
To Harness the Full Power of AI in Your Marketing, Apply a Human Touch
Harnessing the power of artificial intelligence is necessary for businesses that want to stay relevant and competitive. But the key to using AI’s capabilities doesn’t lie in handing over all decision-making and creativity. AI isn’t a replacement for human insights and judgements.
In fact, quite the opposite: To fully benefit from AI, it’s necessary to apply a human touch.
To explain how to do this, Zoetica Media founder Kami Huyse recently outlined the very best ways for marketing professionals and consultants to use AI to help them get noticed, stay noticed, and grow read more...
How Marketers Can Make AI Work For Them, Not Against Them
When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
How to Build a High-Converting Sales Page in Minutes with AI
Sales pages play a pivotal role in driving business success, yet the struggle to create compelling ones is real. Too often consultants and small business owners cobble something together, cross their fingers, and hope for the best.
If you’re unsure how to create sales pages that convert, say goodbye to the guesswork with Zoetica Media founder Kami Huyse’s recent livestream where she walks through the process of how not only to grab your audience’s attention but also keep it!
Using the landing page of her membership program read more...
The Power of AI for Creators
Not a day goes by when social networks and news sites aren’t flooded with information about artificial intelligence. It ranges from forecasting a promising future where AI makes previously untreatable diseases a thing of the past and helps combat climate change, to painting a far less read more...