This week we launched a new channel on the very new IGTV, which is Instagram's new platform aimed at becoming television for the next generation. The channel is called Keeping Up With Kamichat and will come out each Sunday at 4:30 pm. The channel is for communicators and entrepreneurs to help them build their online tribe and keep up-to-date on the emerging trends that you need to know to keep on top of online business in social media. It will cover everything that you need to know to keep up with changes and features in social media platforms like Instagram, Twitter, LinkedIn, and read more...
Commonsense Social Media Measurement as a Diagnostic Tool
I am willing to bet that a very small fraction of online outreach has a measurement component baked in. I think there are a lot of people moving in that direction, but even if they do measure, it is usually something fairly meaningless to business objectives, like fan follows and web traffic. Or on the other side, they over measure and it leads to paralysis.
Both of these kinds of measurement aren’t helpful. What is helpful is measurement that acts as a decision-making tool. A good measurement program can help to:
•Diagnose: Adjust communications, get better
•Prioritize: Build into planning, make decisions
•Evaluate: read more...
Measure This! Social Media Measurement Should Be a Part of Overall Communications Measurement
Over the past year one of the most persistent questions asked by clients and in the online space is: “How do I measure social media?” Several people like Katie Paine and Olivier Blanchard, whom I respect have books coming out on the subject soon. IN fact, Katie Paine’s is available today and Olivier’s is read more...
The 5 Ws of Social Media Strategy
One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:
- Do you think we should have a Facebook page?
- Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
- Whatever happened to MySpace, will that happen to the hot tools of the moment?
The Strategist and Social Media
Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...