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How Social Media is Reshaping Journalism

January 24, 2018 by Zoetica Media

We invited Joey Guerra, Music Critic and Pop Culture Writer, Houston Chronicle; Scylla Lopez, Social Media Producer, KTRK-TV; and, Natalie Harms, Associate Editor Houston Business Journal, and blogger at "It's Not Hou It's Me" to share with us how social media has changed journalism. https://twitter.com/chevd80/status/928996163214290944 Social Media Helps Keep Journalists On read more...

Filed Under: #SMBHOU, Featured, Industry Trends Tagged With: Journalism, Management, News, Reporters, social media

How the rise of “fake news” will impact politics and business

March 8, 2017 by Andrew Cokenour

Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide for political purposes, or can be created in order to make a monetary gain based on click advertisements.   Already feeling overwhelmed by #fakenews and social media in 2017? @JulieMarieIrvin & Christen will be read more...

Filed Under: #SMBHOU, Featured, Industry Trends Tagged With: SMBHOU, social media

Navigating the Changing Online Landscape for Communicators

November 20, 2015 by Kami Huyse

A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...

Filed Under: Crisis Communication, Industry Trends

Live Stream: Alternatives to Periscope and Meerkat

June 18, 2015 by Kami Huyse

  Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...

Filed Under: Industry Trends, Social Networks Tagged With: Broadcasting, images, Live stream, LiveStream, Meerkat, Periscope, UStream, Video

Five New Facebook Rules for 2015

January 7, 2015 by Kami Huyse

Facebook Rule 1: Keep Up With the New Rules   The first rule of Facebook as follows: As soon as you learn the rules, they will change. In fact, things change so often that elaborate hoaxes are often circulated to take advantage of people, like this one about privacy protection in exchange for a post. You can keep up with Facebook news on their newsfeed for Product News. The following rules are just some of the many changes that are happening at Facebook right read more...

Filed Under: Featured, Industry Trends, Social Networking Guidelines

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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