The Newspaper Association of America released its annual report conducted by Nielson Research, which showed a record year for unique visitors to newspaper Web sites in 2007. Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers. The forth quarter saw 62.8 million unique viewers, the largest number read more...
Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About “Fake” Press Conference
I sat down with John "Pat" Philbin, APR, Ph.D., former Director of External Affairs at the Federal Emergency Management Agency (FEMA). For Immediate Release Interview has posted the full audio of the interview with Pat Philbin simultaneously. I have to admit that I also was pretty hard on FEMA about its staged press conference on October 23rd. It seemed to me at the time to be a junior mistake. So, when I heard that a senior communicator was found culpable, I questioned the ethics of the organization read more...
Do Your Communication Programs Measure Up? Calculating the ROI of PR Programs
There is a myth circulating among PR professionals that measurement is hard and expensive. The truth is that measurement can be both or neither. Meaning, in its elemental form, PR measurement is simply listening to those stakeholders that mean the most to an organization and adjusting accordingly. You can conduct very expensive and complicated measurement schemes, but an immediate source of measurement could be much more simple. Talk to your marketing, development or IT department and you may find many measurement resources that are closer read more...
Making It Relevant: Career Advice from a Real Estate Editor
There are many things I am thankful for this year - family, friends and a certain real estate editor that used to work at the Baltimore Sun. Back in 1997, I had only been working in public relations for a couple of years. I was green and eager. I worked inside PR, and was tasked with media relations. It turned out that early that year, one of our members opened an innovative community and won an award. So I called Robert Nusgart, then-editor of the Real Estate section of read more...
When Values and Policies Don’t Match: WaMU Sends Soldier to War Without Cash
Picture this, a soldier is getting ready to go to Iraq for 400 days and realizes that he is out of money. He does what most of us would do, he calls Mom and Dad and asks them to put a few hundred dollars in his bank account. However, when his Dad goes to deposit the money the bank says "No." They explain that the account is closed because it was overdrawn by 98 cents (less than $1 US), plus a $5 bank charge. The father explains the circumstances, but rather than re-open the account they suggest he opens a NEW account. Which won't get the read more...
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