Every year in January I take a look forward to determine what the landscape will be for the coming year. I do this because as a communicator my business demands it. But I also take a look back at what I thought would happen for the year that has just past to see how well I did predicting what would happen. Many other great minds have given their predictions for 2009, but Jeremiah Owyang also graded himself and Forrester on their 2008 read more...
Five Essential Skills for Communicators to Survive and Thrive in 2009
If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed. One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...
Information Overload: Time Has Accelerated, Are You Ready?
In the past few days I have had a number of annecdotal experiences that have lead me to believe that social networking is entering the late majority phase, which is the forth step in Everett roger's Diffusion of Innovations theory. The first event was a conversation with my father and stepmother via video Skype this week. They installed Skype on their own AND initiated the conversation - it wasn't something I had recommended. Then yesterday, I got a Facebook invitation from my stepmother, also initiated by her. I accepted of course. Aside: It was only today that she read more...
Bosses and Clients: Knowing When to Push Your Case and When to Drop It
I get asked this question a lot and certainly there has been some recent controversy when we read about Bob over at Chris Brogan's blog, an employee at a Fortune 500 company that chose to move forward engaging in social networking on behalf of his company over the protests of his boss. Many defended Bob, and just as many more said that Bob needed to wake up and smell the coffee. But what do you do when you are sure that you are right about something but your boss won't listen to you? Many moons ago I wrote a post, which still is one of the most popular on this blog read more...
Burger King Does It Wrong: Whopper Virgin Ad is Sure to Offend and Entertain
UPDATE: So, after great fanfare and much discussion the advertisement launches. If you would like to see this ad in a larger screen format go to the Whopper Virgins site. I can't imagine that young men would have the attention span to watch this, and I can't imagine that culturally aware people would be swayed by this ad to buy a Whopper. Maybe the audience is people that have no real cultural awareness but wish they did? I still can't figure this one out. read more...
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