Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the read more...
5 Things to Jump Start a Kickstarter Campaign
The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Society of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegetarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Earth Burger reached its fundraising goal of $40K with 302 read more...
More Changes for Facebook Admins: Text Updates Won’t Work as Well Anymore
Facebook has two goals:
- To make more money from companies and organizations who maintain Facebook Pages by selling advertising
- To drive more use of the platform by those who use it in order to do more of #1
How to Moderate a Panel and Energize an Audience
Photo by Ed Schipul from the IS Conference in Houston, Texas, 2010, moderated by Maggie McDonald Maybe you have a panel up for consideration at one of the many conferences out there, maybe someone just asked you to lead a panel, or maybe you are just interested in how people could be crazy enough to take on the job of moderator. Whatever the reason, you are looking for information, and answers about the art and tricks of read more...
Google Update: How to Find Old Conversations from Twitter
Someone pinged me today asking about how to find an old hashtag conversation on Twitter. Awhile back I would have had to say they were out of luck. But thanks to a deal with Google that was penned earlier this year, older tweets can be found. I found it wasn’t really all that intuitive to use the new Updates Search feature but it does provide hope for the data miner and procrastinator alike. According to Google, they have Tweets back to February 11, 2010, and this simple search for my Twitter name shows read more...