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5.5 Ways To Build Relationships That Convert

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Social media is a great way to build a community around your brand. But how do you do it? And even if you do, how does it convert into money for both you and your business? Our speaker this month, John Sparks has successfully built and monetized a community of followers for his own business and has taught others how to do the same with theirs. During our conversation with John, we heard how he grew his Twitter account, organically, from less than 800 followers to almost 200,000 followers in just two years and how you can do the same.

smbhou

This month, our speaker, John Sparks gives you tips he has used in his social media strategy to build meaningful relationships with his followers online.

Tip #1 – Attitude and persistence are key in any social media strategy

Before beginning any social media strategy, be sure to look over each account figure out if you are on target, reaching the right people. As with any social media strategy, it’s best to keep a positive attitude and look over your social media accounts regularly to be sure you are staying on point with your efforts and building a relationship with your followers

Tip #2 – Learn how to choose who to connect with

Analyze your followers and potential followers (people who are in the same niche as you). Look to see who asks questions, who is interested in tweeting, who is engaging other people and who has interesting content to share. This will help you choose the best people to connect with that are actually looking to connect with others online.

https://twitter.com/thekatiebutler/status/708305583917502468

Tip #3 – Have the right tools for the “trade”

There are many tools available online to help you with your social media strategy. Below are some of the best tools to use when you are connecting with others and building your “empire” online.

Namechk – Save time branding by using namechk.com. Namechk lets you check each social media platform and make sure the name you are branding with is available across the board. This will ensure you are able to get the name you have chosen without having to search each platform individually.

ManageFlitter – This service allows you to flush and follow interesting people on Twitter easier. ManageFlitter offers a free version as well as a paid version to make this process easier.

Klout – Schedule Twitter, aggregate content and share amazing graphic using Klout. Not only does Klout help you with getting fresh content out to your followers it also helps you build a score to show how engaged you are with your followers.

Tweetchup – Get analytics, hashtags people are using the most. Tweetchup makes social marketing simple to get your content shared to the right people you are trying to reach.

Tip #4 – Make graphics people want to share

Plan in advance for upcoming “national day” celebrations by batch processing graphics once a week. Use National Day Calendar (also gives you hashtags to use) and create graphics for the “national day” celebrations that fit your niche and voice. These graphics could include a quote for the day or an image associated with the day with a text overlay.

Use Pixlr to create images for social media for free. This online photo editing software is similar to Photoshop without the download and extra software on your computer. Upload or create, resize and layer great images for your social media platforms. Another similar option is the Pablo Tool by Buffer.

Tip #5 – “Stalk with Excellence” (in a good way) to build your following

Look at the main person you want to follow you back (could be a verified account). Follow the non-verified follower of the person and tweet with them. Engage and connect with these users to stalk with excellence (in a good way).

https://twitter.com/matthewcarberry/status/708311305673768960

SMBHOU POWER TIP:

Find a community through a hashtag, like #SMBHOU and follow those people. Talk to them, but don't force the conversation. In the words of John Starks, “Don't be a hashole!”

https://twitter.com/SimpliSpiritu/status/708312338353430528

We have included the video of the entire event below where John Sparks also talks about why you need to build relationships that convert in 2016.

About John Sparks
John Sparks has been recognized nationally as one of the Top 100 Social Media Power Influencers of 2015 (StatSocial.com, http://bit.ly/1DIhYvg). He’s also been recognized nationally as one of the Top 50 Most Valuable Social Media Influencers of 2015, with an estimated Impact Media Value of $2.1 million dollars. (General Sentiment, http://bit.ly/1Aal3VX).

Sparks is the best-selling author of “365 Ideas To Go From Good To Great On TWITTER!” (CreateSpace, 2015). He’s also the founder and CEO of his own social media coaching and consulting company, “Online ImageWorks” (@OIWmedia). His company teaches others what they need to know to make money and build relationships on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and many others.

Currently teaching journalism classes at The University of North Texas, Sparks has an extensive media background. He is a veteran newscast producer and has worked at television stations in Texas, Oklahoma, and Florida. Sparks worked as an associate producer at KPRC, Channel 2 (NBC), where he wrote the news for Dominique Sachse and Bill Balleza, in the mid-1990s.

Twitter: Twitter.com/IAmJohnSparks
Facebook: Facebook.com/IAmJohnSparks
LinkedIn: LinkedIn.com/In/IAmJohnSparks
Website: IAmJohnSparks.com
Email: IAmJohnSparks@gmail.com

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