I've been doing a little housecleaning from last week and saw that Mike Manuel of Voce Communications called a few of us out to share the social media projects for which we are most proud. I think it is a worthwhile meme since the time for "talking" about what works in social media has long past. In fact, a few weeks ago I made a call for people to share their success read more...
What is Twitter, in 140 Characters or Less?
Over the past two weeks, as I met with two separate clients, they asked me, "What is Twitter?" I told them that for me it is a network of colleagues and friends. A little business mixed with pleasure. Twitter is certainly much more than its, "What are you doing now?" tagline might suggest. But that said, I thought it was better to show than to tell, so I fired up Twitter on my Treo and asked: "Just showing a few corporate types who have never seen Twitter, any words for read more...
You Just Aren’t All That Into Me: Measuring Blogs and Consumer-Generated Media
It was really a great day at the Institute for Public Relations 5th Summit on Measurement. Lee Aase, a blogger and also manager for national media relations and new media for the Mayo Clinic was live blogging the session about measuring social media. You can get Lee's transcript of the session here. It was quite a debate, with much more (respectful) disagreement that Lee lets on. At the end, Bill from the audience dropped a bit of a read more...
Interview About PRSA Conference Blog: Getting Ready for Philly
Brandy Shapiro-Babin interviewed me about the 2007 PRSA International Conference blog that we launched earlier this month on Webmaster Radio. I appear in the radiocast with the following folks: · Rhoda Weiss, APR, Fellow PRSA, PRSA Chair and CEO · Mia Farrow, Actress and Humanitarian Activist · Larry Weber, International Conference Chair, W2Group Inc., read more...
How Does Your Social Media Campaign Measure Up?
Tomorrow I head up to New Hampshire for the Institute for Public Relations 5th Summit on Measurement to sit on a panel with measurement guru Katie Paine, Shel Israel and Todd Parsons of BuzzLogic. I need your help. The name of our session is "How to Measure the Impact of Blogs and Other Consumer-Generated Media," and it is a question that I have read more...
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