Zoetica Media

Five Ways Social Networking is Changing PR

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  A few years ago, my clients thought I was out on the bleeding edge with my blog.  They thought it was cool to be sure, but they also reasoned that it just wasn't for them.  Too dangerous. Today all of my clients are interested in being involved in social media in some way or another, if just from the self-educational viewpoint. Most of my clients tend to be senior corporate communicators, so they, more than others, are becoming acutely aware of the need to have some fluency in this more intense two-way communication channel that I have read more...

Give Stuff Away: A Great Old School Marketing Idea for Social Media

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  Yesterday, I got an envelope in the mail and inside was a black T-shirt that read, "great blogs of fire." It was from Geoff Livingston, a blogger at Buzz Bin who has a monthly lineup of what he considers to be the 5 Best Blogs for that month. I was fortunate to get that distinction last April, but little did I know that it would come with a cool t-shirt.  As much as I try to stay detached from these things, I must admit that it was a fun to get something in the mail that was for me, given the crates of stuff that has come read more...

PRSA Launches a Conference Blog: ‘5 Reasons to Launch a Blog’

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  Yesterday, the Public Relations Society of America published a blog post by Paul Gillan, Remind us again why you aren't blogging, to kick off its 2007 International Conference Blog, PR|Evolution.  The conference will be held October 20-23, 2007 in Philadelphia.  You can register by clicking here. In the first post, Gillan gives five reasons for launching a blog backed by examples of companies that have capitalized on each. Influence policy: read more...

Blog Traffic: List of Online Tools to Help Measure Who is Coming to the Party

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According to eWeek,comScore is the latest of a host of services whom have developed products and methodologies to measure blog and social media traffic: "...Market researcher comScore Sept. 11 said it would start counting the audiences for blogging sites in what it is formally calling a Conversational Media Report. The report will tally the number of readers of blogs both popular and obscure, as well as some social networking sites. comScore has developed a Conversational Media Report that read more...

Social Media Ethos: Share and Share Alike REVISED

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Part of participating in social media is sharing. Bloggers such as Todd Defren are rightfully calling for us to share more practical and successful social media case studies. So, last week, I dug up a few case studies I had been saving as my own best practices guide and shared them here, but the post was inadvertently deleted (Yikes, my first major goof with Microsoft Live Writer Beta 2). However, don't despair, the read more...

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