On the PR Evolutions blog, Carol Orsborn and Eileen Marcus of Fleishman-Hillard are looking to put together a list of phrases to avoid when marketing to baby boomers.
- Still going strong
- Forever young
- Growing old (growing older is okay)
- 60 is the new 40 (Instead, say 60 is the new 60.)
- Looks good for her age (Instead, say ageless beauty.)
- Senior/senior citizen/elderly/golden
- Suffering from--victim of (with regard to illness) read more...