Zoetica Media

It’s About Building Relationships, Not About ‘Posing as a Typical User’

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    "Make new friends and keep the old..." It was a song I learned as a child, but it rings true and is especially true in this interconnected Web we call social networking. If you don't know him yet, meet Rob La Gesse, a blogger who I had the pleasure of meeting when he complained about a client. He is my personal reminder about how social media networking should function. He also came out today read more...

The Friendly Ghost is Brendan Cooper – A tech copywriter in London

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Let's face it, the Friendly Ghost, who came out with his own PowerPR index (inspired by ToddAnd) had a host of things working against him:

  • The blogosphere is generally suspicious of anonymity
  • The PR community had been recently burned by an anonymous troll (Strumpette)
  • The new index was seen as a competitor for the Power 150, and most of us like and know the person who created it
However, every book turns a page, and at last Brendan Cooper has put his name to his work, and he has read more...

NASCAR Driver Robby Gordon Uses Social Media to Connect with Fans

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I will be the first to admit that I am NOT into NASCAR racing, on road or off - unless of course you count my afternoon dash to pick up the kids before daycare closes. However, I am into innovative uses of social media, and Robby Gordan, last year's winner of the Baja 1000, is using a combination of YouTube, Twitter and a purpose built Website to let you follow him as he races today to defend his title. There is even a GPS site to read more...

Twitter: Crisis Case Studies, Useful Applications and a Beer

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  In the history of this blog, I don't believe I have ever posted an entire e-mail verbatim. However, I got this e-mail today from the makers of Twitter filled with crisis communication case studies, useful applications and fun stuff too. I had to share it. Making Twitter More Useful There have been raging wildfires and rumbling earthquakes inspiring avalanches of Twitter updates over the last few weeks out here on the West Coast of the US. In Tumultuous times, people turn to Twitter. In fact, there's read more...

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