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Making It Relevant: Career Advice from a Real Estate Editor

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  There are many things I am thankful for this year - family, friends and a certain real estate editor that used to work at the Baltimore Sun. Back in 1997, I had only been working in public relations for a couple of years.  I was green and eager.  I worked inside PR, and was tasked with media relations. It turned out that early that year, one of our members opened an innovative community and won an award. So I called Robert Nusgart, then-editor of the Real Estate section of read more...

When Values and Policies Don’t Match: WaMU Sends Soldier to War Without Cash

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  Picture this, a soldier is getting ready to go to Iraq for 400 days and realizes that he is out of money.  He does what most of us would do, he calls Mom and Dad and asks them to put a few hundred dollars in his bank account. However, when his Dad goes to deposit the money the bank says "No." They explain that the account is closed because it was overdrawn by 98 cents (less than $1 US), plus a $5 bank charge. The father explains the circumstances, but rather than re-open the account they suggest he opens a NEW account.  Which won't get the read more...

It’s About Building Relationships, Not About ‘Posing as a Typical User’

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    "Make new friends and keep the old..." It was a song I learned as a child, but it rings true and is especially true in this interconnected Web we call social networking. If you don't know him yet, meet Rob La Gesse, a blogger who I had the pleasure of meeting when he complained about a client. He is my personal reminder about how social media networking should function. He also came out today read more...

The Friendly Ghost is Brendan Cooper – A tech copywriter in London

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Let's face it, the Friendly Ghost, who came out with his own PowerPR index (inspired by ToddAnd) had a host of things working against him:

  • The blogosphere is generally suspicious of anonymity
  • The PR community had been recently burned by an anonymous troll (Strumpette)
  • The new index was seen as a competitor for the Power 150, and most of us like and know the person who created it
However, every book turns a page, and at last Brendan Cooper has put his name to his work, and he has read more...

NASCAR Driver Robby Gordon Uses Social Media to Connect with Fans

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I will be the first to admit that I am NOT into NASCAR racing, on road or off - unless of course you count my afternoon dash to pick up the kids before daycare closes. However, I am into innovative uses of social media, and Robby Gordan, last year's winner of the Baja 1000, is using a combination of YouTube, Twitter and a purpose built Website to let you follow him as he races today to defend his title. There is even a GPS site to read more...

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