Zoetica Media

Things Aren’t What They Seem: Marketing Tactic Goes Underground

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  One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety.  While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing.  We often use a mix of both with our clients.  It depends on what will be most useful in reaching the intended community. read more...

Cool Tools: Pitching Blogs Using AideRSS

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  Last week, Marshall Kirkpatrick of Read/Write Web wrote a fantastic article about the free monitoring tools that you can use to look at blogs.  One with which I was not familiar was AideRSS.  But, after kicking the tires a bit, I plan to add this very important tool to my arsenal. Marshall suggests using it to find influential bloggers, but I see its value more in finding the influential content by a particular blogger. One of the most important thing that read more...

Social Media Only Matters When It’s Personal

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  Sometimes as public relations professionals and marketers, we forget the very real human relations aspect that is the real magic of social media tools. The phrase, "the conversation" has become overused, but the truth is that people are having little conversations every day. I am a big proponent of measuring results and looking for a great business case for incorporating social media into a campaign.  But this last week reminded me at a personal level that social media facilitates building a network. A network that read more...

Best of Overtones: The Articles You Liked and the January Shout Out

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  I am all about productivity shortcuts.  Here are the top 10 posts that you said were most interesting in January.  Since I know that most of you don't have time to keep up with everything here, this is my Valentines Cliff Notes edition.

Simplicity is a Virtue: PR Could Use More of It

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  If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation.  When done well, public relations is a very complex craft.  The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input).  Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...

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