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Social Media Influencers: You Don’t Have to Be Popular to Be Influential

March 18, 2008 by Kami Huyse

  Yesterday I was answering some questions from a graduate student and I got a question that I commonly get from my non-blogging friends and other skeptics: To what extent do you think consumers are influenced by what they see or read on social media sites? It is a good question, but unfortunately, I think it is the wrong one.  The truth is that you don't have to read blogs or participate in social media networking at all in order to be influenced by it. In fact, if you look at Pew Internet Research you will find that only a very tiny read more...

Filed Under: Zoetica Talks DNA Tagged With: social media

Cool Tools: Free Snapshot Measurement Tool from Xinu

March 13, 2008 by Kami Huyse

  Katie Paine's Measurement Standard is a free resource that has many cool new ideas and resources around measurement.  If you don't get it, you should take a few minutes to subscribe (this is not her blog but yet another resource). Since I am a measurement geek, I didn't expect to see anything new when Katie published her Ten No-Cost Ways to Measure Online Engagement. But as is read more...

Filed Under: Cool Tools, Measurement

The Future of Corporate Blogs is About Communication, Not Tools

March 12, 2008 by Kami Huyse

  Earlier this week I served on a panel at SXSW called The Future of Blogs with Lionel Menchaca, the lead blogger at Direct2Dell; Mario Sundar, the community evangelist at LinkedIn and was moderated by Mack Collier, a talented marketer and blogger at the Viral Garden. There are some great overviews of the session from live bloggers:

  • Scott Monty was pretty read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Social Media

A Roller Coaster Ride with Shel Israel Leads to All of Us Getting Soaked

March 10, 2008 by Kami Huyse

  Shel Israel is about to launch a new channel on FastCompany TV, the network that Robert Scoble launched recently.  And I, along with my client, was a lucky victim participant in the series Shel is shooting on social media measurement. Rob La Gesse has an excellent post about the interview and also some great shots of Shel and I soaking wet on a 50 degree morning.  Scoble, Rocky and Robert La Gesse managed read more...

Filed Under: Portfolio

The Fine Art of Conversation at SXSW

March 10, 2008 by Kami Huyse

  This is the first year that I have attended the SXSW Interactive Festival, and so far it has been enlightening.  Most interested has been to get to know the  people behind the online personalities. I arrived Sunday afternoon and went to a blogger dinner organized by RichardatDell at the Salt Lick - an amazing BBQ spot just outside of Austin. I had a great conversation with Hugh McLeod about the theory of social objects, and how read more...

Filed Under: Conferences and Events

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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