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ComPRehension: PRSA Launches a Blog That Will Serve Professional Development

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I am very excited about a new professional development blog launched by the Public Relations Society of America today called ComPRehension. I talked with the staff at PRSA and the intent of the blog is to freely share some of the great information and personalities that they have in their professional development program. The blog launches with much of the content that was developed by myself, Josh Hallett and read more...

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News Flash: You Don’t Own Your Personal Brand or Your Reputation

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  In the past, I have watched as many people have given great advice on creating your personal brand. But to be honest, I have never been all that comfortable with this aspect of the social media twist on public relations. Being a consultant, I know that it is imperative that I am known and respected for my skills and insights. Otherwise why would anyone hire me? read more...

CoolTools: New Tool Gives a Forrester Technographics Profile by Age

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  I am reading Charlene Li and Josh Bernoff's new book, Groundswell.  I plan to do a full review of the book in the next week or so, but I wanted to share this nifty little tool that they are providing on their website.  The only thing that would make it cooler would be an embed code for blogs. That said, here is the Technographics profile for someone of my particular age. In order to really understand what this means, you will need to go and read Charlene Li's Technographics blog post. read more...

Big Discounts for the NewComm Forum, April 22-24, 2008, Sonoma, California

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These days it seems that there are a plethora of conferences to choose from that claim to impart insight into social media. However, one of the best is the NewComm Forum, an event that is organized by Society for New Communications Research.  It will be held April 22-25, 2008. This year I am giving two seminars with Geoff Livingston, and even though the early bird deadline has passed.  read more...

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