This is the first year that I have attended the SXSW Interactive Festival, and so far it has been enlightening. Most interested has been to get to know the people behind the online personalities. I arrived Sunday afternoon and went to a blogger dinner organized by RichardatDell at the Salt Lick - an amazing BBQ spot just outside of Austin. I had a great conversation with Hugh McLeod about the theory of social objects, and how read more...
Conferenced Out! Why Conferences are More than Just Free Cocktails and BS
The Spring is the season of conferences, and over the past week, I have already attended conferences and given one teleconference for PRSA. I am fortunate that the Texas Public Relations Association 2007 Conference and the Innotech Conference were here in San Antonio, so I didn't have to travel. I am now preparing now to head out for SXSW in Austin to participate read more...
CoolTools: AllTop is a Great Research Tool to Find Blogs in Vertical Markets
The makers of Truemors have launched AllTop, which is a site that claims to aggregate the headlines of "top" blogs in 21 categories, one being a link to POPURLS, which is the site on which AllTop was modeled. According to the story, the Truemors gang noticed they got as much traffic from POPURLS as from Google. This got us thinking about other topics that (a) have a large readership and (b) hasn’t been aggregated in an elegant and efficient manner, and we came up with idea of a doing a popurls of celebrity gossip sites. Then one read more...
The Golden Rule of Media Relations
It's not about you. Did you expect a little more? It really is common sense. When you talk to a reporter, it is not about you, about your client or organization or even about the reporter. It is about your stakeholders, or your customer or whatever you like to call them. But, it is about people. Always ask yourself, "Why am I talking to this reporter?" If the answer is, "I would like them to write a story about my company." Again I would ask, "Why?" The real reason is because you want to read more...
Case Study: The Importance of a Reliable Web Presence During a Crisis
Ike Pigott and I recently gave a seminar on Using Social Media in a Crisis, and one of the participants asked me this follow-up question: I'm wondering if you can point me to some resources that talk about how valuable a website is in getting information to customers/key audiences (crisis situations and otherwise). I'm looking for statistics or well-written articles that I can incorporate into a presentation on the importance of a strong read more...
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