I have had a chance to review an interesting study released yesterday by Brodeur and Marketwire. The study asked that cover the beats of technology, travel, health care, lifestyle, and politics to assess the impact of social media on five factors - speed, diversity, editorial direction, quality, and accuracy. It was a very mixed result. Over all, reporters felt that social media had a positive effect on diversity of read more...
Public Relations Consulting: The Good, the Bad and the Ugly, 5 Things to Consider
I love my job. Still I sometimes miss being on the inside, what we agencies call the "client" side. The "Real" Job In my idealistic memory, the client of public relations held many wonders. I had a lot of control over the strategic direction of the public relations department and certainly over my projects. I usually called the shots with my bosses when it came to making the hard decisions. I was a true counselor. I was trusted and valued. Did you notice that I said it came from my "idealistic" read more...
Reputation Management in A Google World
Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well. His insights are always interesting and he is a wealth of resources. One thing I learned about during our seminar was a new read more...
The Blame Game: Getting Bloggers and PR Together Without a War
I was talking to a good friend on the phone today about the dustup with public relations professionals and Gina Trapani, of Lifehacker, who has launched a PR Spammers blacklist. Of course, this isn't the first blogger who has been (rightly) disgusted with the overwhelming number of spammy pitches from people hawking their wares. And even read more...
Movie Stars and Blogerati: TIME 100 Was Awash with the Influential
People seem to always be in the lookout for a pecking order. Some through rankings, some through awards. Certainly they are on the lookout for the influential. This year's TIME 100 was no different, with 100 people chosen who were deemed most influential by the TIME judges. Interestingly, there were four people honored from the online world:
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