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Flacks, Hacks and Secondary Lies

June 24, 2008 by Kami Huyse

CBS Executive Vice President for Communications at CBS News Gil "Stanly Bing" Schwartz put together a rebuttal to Andrew Cohen's piece about PR Flacks. It is entertaining, but I am not so sure that his claim about secondary lies being less problematic than primary lies rings true. He contends PR people generally never lie except when lied to by their clients. Sometimes this happens, but I am not sure that it leaves us less responsible for those lies and our dogged defense of them. He makes a point that public relations and journalism are two sides read more...

Filed Under: Industry Trends, Online Ethics Tagged With: Public Relations

Twitter + Free Webinar = Twebinar this Thursday

June 24, 2008 by Kami Huyse

Chris Brogan and Radian6 have put together an interesting concept that launches this Thursday.  They are calling it a Twebinar since it puts together an online compilation of videos of social media voices and includes a live online discussion in Twitter I am intrigued by how they are putting this together and how it will work. I was interviewed for the Twebinar, but feel a little like a bit player in a movie since I have no idea what it will look like when it is all put together. So far, Chris says that over 1,000 people have registered for the three-part read more...

Filed Under: Industry Trends Tagged With: social media

Fun Friday: Marketing A Man, How a Status Makeover Changed Everything

June 20, 2008 by Kami Huyse

Wow, these ladies are rough! We might not want to admit it, but the packaging is important. While women said they didn't want status and money to mar their relationship, results show they are more attracted to men that appear more affluent. This video shows what a little marketing can do. Really amazing. If you are in the mood for something more intelligent, I posted a great video about creativity in marketing featuring the Philobolus Dance Theater over at ToddAnd's blog today. Todd is the creator of the read more...

Filed Under: Humor Tagged With: Marketing

Fair Use: Hey, That Isn’t Fair! Free Legal Guidance for Bloggers

June 18, 2008 by Kami Huyse

  One of the many issues that came up at Blog Potomac last Friday was that of fair use and copyright. Both from the point of view of the communication professional and also from the point of view of the creators of content. It couldn't have come at a better time as his very issue is being debated between bloggers and the Associated Press right now. There is a fantastic article in the New York Times written by Saul Hansell that lays out the APs concerns and also covers the bloggers reaction to those read more...

Filed Under: Social Networking Guidelines Tagged With: Legal

The OoVoo Channel is Live Streaming Blog Potomac Today: Join Us Virtually

June 13, 2008 by Kami Huyse

  I am hanging out today in Falls Church, Va., just outside of the District of Columbia for Blog Potomac.  Later today, about 3:15 ET, I will talking about online ethics. However, sponsor ooVooo is live streaming the event on its UStream channel. Online Video provided by read more...

Filed Under: Conferences and Events, Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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