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Online Privacy: Be Careful What You Search For and Fear Those Who ‘Protect’ You

July 11, 2008 by Kami Huyse

  If it wasn't bad enough that when I went into the field I had to explain to my dad what I did as a public relations professional, we now have the added problem of explaining to Congress the intricacies of online privacy issues. I have been following the action in the Senate this week as they held a hearing with big boys Google and Microsoft, along with Facebook and NebuAd - whose technologies were under scrutiny. Facebook was under the gun for Beacon, the Facebook technology that reported purchases that people made in their profile without read more...

Filed Under: Industry Trends, SocIal Media Tactics

Six Best Practices for the Fair Use of Video

July 7, 2008 by Kami Huyse

A few weeks ago I reminded readers that The Electronic Frontier Foundation has a free legal guide for bloggers. Today, the American University's Center for Social Media released its code of six best practices (pdf) for fair use of online video. Along with what they are calling the most common situations that are bound to arise, they include a description, principle and the limitations of read more...

Filed Under: Social Networking Guidelines Tagged With: Legal, Video

Common Craft: LinkedIn Made Simple

July 1, 2008 by Kami Huyse

For all of you out there that wonder how in the world LinkedIn can help you, this is a great video. It is especially pertinent for small business owners. But it can also be a leg up for those looking for a job or providing a service. It was produiced by Common Craft for LinkedIn and lays out the power of a network. via Marketing Nirvana read more...

Filed Under: Cool Tools

Flacks, Hacks and Secondary Lies

June 24, 2008 by Kami Huyse

CBS Executive Vice President for Communications at CBS News Gil "Stanly Bing" Schwartz put together a rebuttal to Andrew Cohen's piece about PR Flacks. It is entertaining, but I am not so sure that his claim about secondary lies being less problematic than primary lies rings true. He contends PR people generally never lie except when lied to by their clients. Sometimes this happens, but I am not sure that it leaves us less responsible for those lies and our dogged defense of them. He makes a point that public relations and journalism are two sides read more...

Filed Under: Industry Trends, Online Ethics Tagged With: Public Relations

Twitter + Free Webinar = Twebinar this Thursday

June 24, 2008 by Kami Huyse

Chris Brogan and Radian6 have put together an interesting concept that launches this Thursday.  They are calling it a Twebinar since it puts together an online compilation of videos of social media voices and includes a live online discussion in Twitter I am intrigued by how they are putting this together and how it will work. I was interviewed for the Twebinar, but feel a little like a bit player in a movie since I have no idea what it will look like when it is all put together. So far, Chris says that over 1,000 people have registered for the three-part read more...

Filed Under: Industry Trends Tagged With: social media

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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