Zoetica Media

The Triad of Measurement: What Is Measurable in PR and Social Media Campaigns

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  Marc van Bree, who blogs at The Dutch Perspective about cultural perspectives and public relations, has penned a new series of posts for orchestras who want to participate in new media. Marc is the public relations coordinator for the Chicago Symphony Orchestra. The series, while obviously a good fit for orchestras, also has a a much broader appeal. In the series, he included a post on measurement that I found helpful for anyone interested in how read more...

Cool Tools: Cuil Search Takes on Google, But It Has Some Limitations

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  Today there is yet another small startup search engine that enters the fray against incumbent Google, but the team that launched it are no beginners. In fact, according to CNN Money, Anna Patterson, one of the site's creators, contributed to Google search engine with a previous invention and worked there for a time, as did some of the other team members. But her new search engine, called Cuil (pronounced Cool), an old Irish word for knowledge, is said to index three times as many pages as Google with less computer power. It read more...

In Search of Twitter Case Studies: Business Results Wanted

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  I really enjoy the list that Fluent Simplicity started in May with a pretty comprehensive list of companies with an active Twitter presence, but I have yet to see real business results reported out. For a long time I have been interested in how people are using Twitter for business, crisis and other useful applications.  I have heard many anecdotes but little in the way of hard business results. I am in search of these case studies.  If you know of any, drop me a line, or leave a read more...

Social Media Providers Consolidate: Livingston is Bought by Social Media Group

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  Let me start by saying that Geoff Livingston is both a good friend and a client of mine. I have done a fair bit of work for Livingston Communications as a contractor over the last year. So it has been with some personal interest that I learned Geoff had signed a letter of intent for Livingston Communications to be acquired by the Social Media Group, which is headed by Maggie Fox and is headquartered in Dundas, Ontario, Canada. If read more...

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