As I have traveled around the country, no matter what topic I am speaking about, people always want to know, "How do I find and approach influential bloggers?" "Blogger relations" continues to be a very hot subject, even though many in the social media bubble are somewhat tired of it and all of the drama that continues to play around it. Many of my esteemed colleagues, who have proven track records of working with bloggers on behalf of clients, have done a great job of outlining read more...
Top 10 Content of the Year: And a Shameless Plug to Vote for Communication Overtones
Yes, I somehow got nominated for this silly competition (as Shel Holtz called it on FIR this week). And as Sally Falkow rightly points out it is hardly a referendum on true value. It is actually more of a popularity contest, of which I have never been very successful. But call it what you may, it is a great honor to be nominated, and I would be lying if read more...
A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters
Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...
Karen Russell Turns PR History On It’s Head: Could Roosevelt Be the Father of Corporate PR
Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of read more...
Search Engine Optimization for Dummies
Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day. This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What is clear to me is that the read more...
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