The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...
PRWeek Final Four: Communication Overtones Advances with Four Excellent Blogs
A few year ago, the fairly unknown George Mason University, located in Fairfax, Va., burst on the national scene when it's basketball team made the Final Four. Commentators were stunned, people couldn't believe it. Former alums, such as myself, were excited. It's kind of how I felt this morning when I woke up to find that Communication Overtones had advanced to the final four of the read more...
Blogging for Money and Fame? Learn to Set We Goals to Break Through Clutter
It takes a certain kind of person to be an Internet personality. I really like Darren Rowse's post asking, Is Writing Great Content Enough to Build a Successful Blog? He contends that there is a RIGHT answer and a REAL answer to how to become a successful blogger. The right answers include building a site with great content, interacting with readers, using great titles, promoting yourself, applying basic principles of SEO and read more...
Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors
The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting. I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs read more...
The 3 Rs of Crisis Management
I am speaking today to the SW Leadership District for the Boys and Girls Club. The presentation beloow is meant for non communication professionals and newbies to crisis management. It covers the three stages of crisis management:
- Research Response Recovery
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