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The Cult of Social Media Personality: Whatever Happened to Communication?

December 1, 2008 by Kami Huyse

  By its many critics, social media has been called passing fad, the rule of the mob and even the Cult of the Amateur by writer and pundit Andrew Keen. The latest volley came right before the Thanksgiving holiday from within social media circles by Chip Griffin on his weekly Media Bullseye Roundtable where he called social media "cult-like." (Correction: I mistakenly identified read more...

Filed Under: Industry Trends Tagged With: Public Relations, social media

CoolTools: Google SearchWiki and Its Implications for Public Relations

November 21, 2008 by Kami Huyse

  After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...

Filed Under: Cool Tools Tagged With: Marketing, Social Media

The Doldrums: Finding Inspiration in an Overcrowded Information Society

November 17, 2008 by Kami Huyse

  It happens to everyone. One moment you are sailing along, at the top of your game, and you hit the doldrums. The doldrums is not just a colloquial saying, it is also a place located between 5° north and 5° south of the equator. It is also known as the Intertropical Convergence Zone or ITCZ. It is a place that sailors dread because they read more...

Filed Under: Personal, SocIal Media Tactics

The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers

November 7, 2008 by Kami Huyse

  I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them.  But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public.  It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...

Filed Under: Industry Trends, Strategy Tagged With: PRSA, social media, Video

The Permanent Campaign: Why Political Communication is Competitive

November 5, 2008 by Kami Huyse

I am one of those truly independent voters.  I do not closely identify with either the Republican or the Democratic parties and most of the time I vote quite reluctantly, knowing that I will always have to sacrifice some of my more closely held beliefs no matter whom I choose. I have often wished for a more centric third party. While the Green party and the Libertarian parties have made very limited inroads into the political scene, both are at the fringes and will never command the majorities needed to win an election. However, they do have read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Public Affairs

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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