After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...
The Doldrums: Finding Inspiration in an Overcrowded Information Society
It happens to everyone. One moment you are sailing along, at the top of your game, and you hit the doldrums. The doldrums is not just a colloquial saying, it is also a place located between 5° north and 5° south of the equator. It is also known as the Intertropical Convergence Zone or ITCZ. It is a place that sailors dread because they read more...
The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers
I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
The Permanent Campaign: Why Political Communication is Competitive
I am one of those truly independent voters. I do not closely identify with either the Republican or the Democratic parties and most of the time I vote quite reluctantly, knowing that I will always have to sacrifice some of my more closely held beliefs no matter whom I choose. I have often wished for a more centric third party. While the Green party and the Libertarian parties have made very limited inroads into the political scene, both are at the fringes and will never command the majorities needed to win an election. However, they do have read more...
The Strategist and Social Media
Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...
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