If you follow me on Twitter you will see that I interact frequently. I have found and shared a lot of resources there and made and connections that would have taken much longer through just blogging and commenting. It's a great tool, but it also can fuel controversy. The Twitter Mob Over the past few months there have been a number of controversies that have sprung up through Twitter that have led to interesting discussions, but may have been overblown in their black and white knee-jerk reaction. The format allows anyone to quickly post an opinion that can be virally spread across multiple read more...
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog
Imagine that it's Christmas morning. The room smells of mulled cider mixed with pine and a touch of cedar from the fireplace - which is merrily crackling and lighting up the room. Someone hands you a package and you shake it a bit. It says, "From Santa" on the tag. Now you are getting a little bit excited about what might be inside. You carefully open the paper. You have written a letter to Santa asking him for a number of things, but you really want a new iPod. You open the box lid and read more...
You’re Fired: 7 Public Relations Tips for HR Managers in an Age of Layoffs
It's pretty bad out there right now. The unemployment rate in the US is at 6.7 percent, with half a million jobs lost in November alone. This is the worst rate since 1993, the year before I graduated from college. In this environment, many employers are having to slash large swaths of jobs, and with it comes the human tendency to go read more...
Case Study: Cause Marketing for Darfur, the Viral Spread of a Call to Action
The practice of public relations can be a powerful force, but it is not used for the general good as often as it should. Certainly, we have the practice of Corporate Social Responsibility and a myriad of non-profits that use public relations to advance their worthy causes, but how often do we make a real difference with our daily work. Blogs like those of Beth Kanter and the Cone agency's Do You Stand for Something? are on the forefront of cause marketing and public relations for the good. But generally this kind of PR is less "sexy" and read more...
Burger King Does It Wrong: Whopper Virgin Ad is Sure to Offend and Entertain
UPDATE: So, after great fanfare and much discussion the advertisement launches. If you would like to see this ad in a larger screen format go to the Whopper Virgins site. I can't imagine that young men would have the attention span to watch this, and I can't imagine that culturally aware people would be swayed by this ad to buy a Whopper. Maybe the audience is people that have no real cultural awareness but wish they did? I still can't figure this one out. read more...
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