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How to Become a Superstar: Give Your Knowledge Away

January 14, 2009 by Kami Huyse

  I have always disliked the phrase “self made man” because in my experience I have never met one. Ever. We have this vision of a Galt-esque intellectual warrior who single handedly drives to success. And while this archetype may exist, they don’t achieve this success without innumerable amounts of assistance from people. - Ed Schipul If we are completely honest with ourselves we will readily admit that we need others to succeed. Success is a funny read more...

Filed Under: Personal, SocIal Media Tactics Tagged With: Mentoring

Social Media Trends for 2009: And My 2008 Predictions Revisited For Accuracy

January 6, 2009 by Kami Huyse

  Every year in January I take a look forward to determine what the landscape will be for the coming year. I do this because as a communicator my business demands it. But I also take a look back at what I thought would happen for the year that has just past to see how well I did predicting what would happen. Many other great minds have given their predictions for 2009, but Jeremiah Owyang also graded himself and Forrester on their 2008 read more...

Filed Under: Industry Trends Tagged With: Predictions

Five Essential Skills for Communicators to Survive and Thrive in 2009

January 2, 2009 by Kami Huyse

  If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed.  One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...

Filed Under: Industry Trends, Strategy, Zoetica Talks DNA Tagged With: Public Relations

Information Overload: Time Has Accelerated, Are You Ready?

December 22, 2008 by Kami Huyse

  In the past few days I have had a number of annecdotal experiences that have lead me to believe that social networking is entering the late majority phase, which is the forth step in Everett roger's Diffusion of Innovations theory. The first event was a conversation with my father and stepmother via video Skype this week. They installed Skype on their own AND initiated the conversation - it wasn't something I had recommended. Then yesterday, I got a Facebook invitation from my stepmother, also initiated by her. I accepted of course. Aside: It was only today that she read more...

Filed Under: Industry Trends Tagged With: Social Media

Bosses and Clients: Knowing When to Push Your Case and When to Drop It

December 18, 2008 by Kami Huyse

  I get asked this question a lot and certainly there has been some recent controversy when we read about Bob over at Chris Brogan's blog, an employee at a Fortune 500 company that chose to move forward engaging in social networking on behalf of his company over the protests of his boss. Many defended Bob, and just as many more said that Bob needed to wake up and smell the coffee. But what do you do when you are sure that you are right about something but your boss won't listen to you? Many moons ago I wrote a post, which still is one of the most popular on this blog read more...

Filed Under: Industry Trends Tagged With: Employee Relations, Monitoring

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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