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Inside Out: Engaging External Audiences With Internal Culture

September 4, 2009 by Kami Huyse

  I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak.   Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles.   Some of this content could be used externally, or be modified, to give read more...

Filed Under: SocIal Media Tactics Tagged With: Social Media

Shel Israel is Coming to Houston on Twitterville Tour and to a City Near You?

August 19, 2009 by Kami Huyse

    I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...

Filed Under: Conferences and Events, Social Networks Tagged With: social media

Please Vote: A Smorgasbord of Learning for SxSW Interactive 2010

August 17, 2009 by Kami Huyse

  I am really excited about the potential of the SxSW Interactive panels this year. If you have some time take a look at the many (over 2,200) panels on this year's program. The following four are panels which I am on. I hope you will take just a few minutes to vote for one or more of them. You can read all about them below.  

  • Social Media ROI: Results that Measure Up
  • Finding a Social Media read more...

Filed Under: Industry Trends Tagged With: Education

Who Owns the Social Media Play: Marketing, PR or Advertising?

August 12, 2009 by Kami Huyse

  Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.  

  • MARKETING is great at putting together communication that gets results
  • PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
  • ADVERTISING is great at creating compelling and entertaining content that could go viral
Valeria Maltoni has a great post read more...

Filed Under: Industry Trends Tagged With: Advertising, marketing, PR, social media

Fun Friday: Proof that PR Geeks Will Do Anything for a LIttle Attention

July 31, 2009 by Kami Huyse

It is certainly the case with @joePRguy.

Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely!

JoePRGuy is planning to star in a reality TV show in the fall that has unemployed creative types living together in Pheonox in luxury (uh-huh) digs while taking on charities as clients.

What? No party planning?
read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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