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Fun Friday: Proof that PR Geeks Will Do Anything for a LIttle Attention

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It is certainly the case with @joePRguy.

Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely!

JoePRGuy is planning to star in a reality TV show in the fall that has unemployed creative types living together in Pheonox in luxury (uh-huh) digs while taking on charities as clients.

What? No party planning?
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Reality Check: Vote on Which Media Are Most Important to Your Business

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I was just wondering which media people are most interested in attracting at this point. There is a lot of talk about the death of media, but I suspect it is still pretty important to most businesses, PR practitioners and agencies. Take this poll and let's see where the readers of this blog are hoping to get their news seen. Online Surveys & Market Research By the way, I created this poll with a handy tool called Visu. The cool thing about this tool read more...

10 Opportunity Costs and Risks of Ignoring Social Media

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I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk.   Opportunity costs.   There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...

I am Not Buying It! Why Twitter ‘Media Value’ Numbers are Rubbish

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  Sometimes there are things that just deserve a little extra attention, especially when they take your breath away with their audacity.   Like this tweet by Bill Sledzik:     I being a measurement geek immediately followed the link and was met by the following headline on this Ad Age article:   Twitter Generates $48 Million of Media Coverage in a Month Oh, really?   After I caught my breath, read more...

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