I think that we might be losing our way. Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865) Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation. read more...
Inside Out: Engaging External Audiences With Internal Culture
I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak. Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles. Some of this content could be used externally, or be modified, to give read more...
Shel Israel is Coming to Houston on Twitterville Tour and to a City Near You?
I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...
Please Vote: A Smorgasbord of Learning for SxSW Interactive 2010
I am really excited about the potential of the SxSW Interactive panels this year. If you have some time take a look at the many (over 2,200) panels on this year's program. The following four are panels which I am on. I hope you will take just a few minutes to vote for one or more of them. You can read all about them below.
- Social Media ROI: Results that Measure Up
- Finding a Social Media read more...
Who Owns the Social Media Play: Marketing, PR or Advertising?
Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.
- MARKETING is great at putting together communication that gets results
- PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
- ADVERTISING is great at creating compelling and entertaining content that could go viral
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