I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak. Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles. Some of this content could be used externally, or be modified, to give read more...
Shel Israel is Coming to Houston on Twitterville Tour and to a City Near You?
I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...
Please Vote: A Smorgasbord of Learning for SxSW Interactive 2010
I am really excited about the potential of the SxSW Interactive panels this year. If you have some time take a look at the many (over 2,200) panels on this year's program. The following four are panels which I am on. I hope you will take just a few minutes to vote for one or more of them. You can read all about them below.
- Social Media ROI: Results that Measure Up
- Finding a Social Media read more...
Who Owns the Social Media Play: Marketing, PR or Advertising?
Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.
- MARKETING is great at putting together communication that gets results
- PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
- ADVERTISING is great at creating compelling and entertaining content that could go viral
Fun Friday: Proof that PR Geeks Will Do Anything for a LIttle Attention
It is certainly the case with @joePRguy.
Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely!
JoePRGuy is planning to star in a reality TV show in the fall that has unemployed creative types living together in Pheonox in luxury (uh-huh) digs while taking on charities as clients.
What? No party planning?
read more...
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