Zoetica Media

5 Cs that businesses should consider to avoid business disaster online

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Anjuan Simmons and I conducted a CORE Conversation at SxSW Interactive this year called: How Social Media Can Destroy Your Business Model. I will quickly outline the five ideas that we had. The audience had many more, plus lots of questions and feedback. We also discussed a number of case studies, which you can look at in the Slideshare presentation I have embedded at the end of this post that we developed to accompany the discussion.

You can also look at the transcript of the Twitter conversation, with the hashtag read more...

Cause Marketing that Leads to Real Social Change

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  The following is a joint post by Beth Kanter, Geoff Livingston and myself.   Social media is in is toddlerhood, especially as it applies to cause-based corporate giving campaigns and CSR initiatives. Due to the very public nature of pioneer campaigns, we are able to peer into the box to gleen the strongest approaches towards social media and avoid the weaknesses.   At Zoetica, we have been examining social media-based cause campaigns in depth and would like to offer some thoughts on read more...

Giving Back: Win a Ticket to SxSW and Advice From Social Media Community

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  Sometimes an certain ideas are just good and survive the test of time. When I served on the PRSA Board in San Antonio, every year we dedicated one of our luncheons to helping smaller non-profits put together a PR plan. The Gift of Guidance was always a great community service project. When Beth Kanter, Geoff Livingston and I started to discuss a potential launch party for our new company, read more...

Social Media Ecosystem: When Business Lives Among the People

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Part of what ails the public relations profession is its insistence on measuring its success by clip counting (counting the number of articles or mentions), with audience impressions or reach (how many people might have seen this) and with Ad Value Equivalency (how much would this coverage be worth if I had to buy it). This kind of thinking has extended into social media. The problem with this kind of orientation toward success is that it puts the focus on quantity vs, quality, and on activity vs. results.  It read more...

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