Zoetica Media

How to Use Twitter’s Embeddable Tweets Feature on Your Blog, Step-By-Step

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  There was lots of talk today about Twitter's entry into the Android market with its own app. However, another interesting announcement was a tool to allow you to embed a tweet. Here is an example of a tweet about this new development that I made earlier today:   Twitter's embeddable tweets feature should give it some branding and Google juice http://bit.ly/bqPI14read more...

Hands On Social Media: The Social Media Ecosystem and Hive Model

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I really enjoyed reading all of the perspectives on SEO evangelist Lee Odden’s excellent post that included a variety of people that I respect advocating for strategy before tactics. But what exactly does that mean? How can that be made practical? A few months ago I outlined my thinking about the importance of a holistic view of social communication in a post and graphic about the Social Media Ecosystem. But when I stumbled across the read more...

Definition of Lethal Generosity: Unleashing Corporate Superpowers to Do Good

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Credit: Flickr Photo by FunkYah   One of the things I was really excited about when I started Zoetica with partners Beth Kanter and Geoff Livingston this year was the opportunity to join forces with some of my most respected collaborators on truly innovative and interesting projects.   One I am working on right now with Beth is our read more...

A Social Media Conference Worth Its Salt, Plus Discounts

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  Cobalt salt shaker by Dasieedeb     The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each read more...

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