I really enjoyed reading all of the perspectives on SEO evangelist Lee Odden’s excellent post that included a variety of people that I respect advocating for strategy before tactics. But what exactly does that mean? How can that be made practical? A few months ago I outlined my thinking about the importance of a holistic view of social communication in a post and graphic about the Social Media Ecosystem. But when I stumbled across the read more...
Definition of Lethal Generosity: Unleashing Corporate Superpowers to Do Good
Credit: Flickr Photo by FunkYah One of the things I was really excited about when I started Zoetica with partners Beth Kanter and Geoff Livingston this year was the opportunity to join forces with some of my most respected collaborators on truly innovative and interesting projects. One I am working on right now with Beth is our read more...
A Social Media Conference Worth Its Salt, Plus Discounts
Cobalt salt shaker by Dasieedeb The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each read more...
Perspectives: Conference Etiquette for Social Media Celebs (and the Rest of Us)
Editors Note: One of the things I loved about attending SxSW Interactive (and really a myriad of other tech, social media and communication conferences I attend), is meeting new people whom I would have never have met otherwise, like Laura read more...
Strategic Social Media Management
I am doing a teleseminar today with PRSA about how to strategically approach social media in a company or organization. I have included the outline and the presentation below. Situation Audit - Communication Audit - Charting - Environmental Scan
Overcoming Internal Objections - Get senior management involved - Cultural integration - Manage risk - Analyze opportunities Become a Reporter - Editorial strategy - Relational Objectives - Social Media Ecosystem Human resources - Social media team - Social media guidelines - Laws and regulations Measurement and Objectives - Setting measureable objectives - read more...
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