Zoetica Media

A Commonsense Approach to Measuring Social Media

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The problem with communication and relationships, which are both the hallmarks of social media, is that their effects are often a challenge to quantify. Most people don’t know how to connect online efforts to bottom-line sales, amount of funds raised or other business results, or even to softer measures like improved relationships and competitive advantage. Because of this, companies and organizations tend to measure the easy stuff in social media – following counts, blog traffic, rankings, and if they are really sophisticated, engagement measures like number of comments on Facebook or a blog, ReTweets and mentions on Twitter, links to read more...

When a Good Thing Comes Together: Helping Neighbors in the Gulf of Mexico

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  In June, one of my business partners from Zoetica and also a dear friend, Geoff Livingston, went on a fact finding mission as a citizen journalist to the Gulf of Mexico to see how the oil spill there had affected the community. He was deeply moved by the experience, as you can read here in his post upon his return. He went with Citizen Effect, and they documented the trip on its read more...

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

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  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

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