Zoetica Media

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

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  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

Five Steps to Strategic Social Media Management

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  Maturing in your use of social media requires a different way of thinking. Integrating social media into your communication practices is much more than getting a Facebook page, or starting to send out tweets on Twitter. You can see my full presentation on this topic below,   After conducting quite a few social media efforts for a wide variety of clients, I have found the following five steps to be the most critical to overall success. What would you add to these? Five Steps to Strategic Social Media Management 1. Situation Audit: Know the Landscape Social media shouldn’t sit by itself. it should be integrated with read more...

August 25 – CitizenGulf’s National Day of Action

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Join us tonight at 6:30 for details on the #citizengulf project and help fishing families – via U-Stream http://cot.ag/cQxRLw Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by read more...

I Don’t Have Time to Google You: Micro Fame Breeds Arrogance

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I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...

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