More than 100 Colorado Nonprofit Association members gathered for an innovative day of social media training with Zoetica CEO Beth Kanter to learn about online strategy and tools. The team used local talent and resources to extend learning and improve retention. read more...
Encouraging Positive Youth Development with 4-H
The National 4-H Council had a very successful Facebook Fan Page, but wanted to leverage this into results and engaged Zoetica to strengthen its social strategy and assist in launching a secure youth network. read more...
Helping the Red Cross Resolve #CrisisData
Zoetica worked with the American Red Cross to convene an award-winning, high-level, broad-based conference, research paper and social media effort to convene the emergency response community to discuss how to better handle digital cries for help during disasters and other emergencies. read more...
Working with Organizations and Companies That Care
Zoetica serves nonprofits and socially conscious companies with top-tier, word-of-mouth communication services. Whether you are a mindful organization affecting social change or a company serving the consumer sector, our suite of online communication services works to create measurable and sustainable results. We do this by helping you build relationships and network with your community through the strategic use of online social media and communication tools. read more...
The Authenticity of Doing Good: How Sticky Campaigns are Born and Propagate
Sitting in a hospital room at Christus St. Elizabeth in Beaumont, Texas, with my grandfather two days before Christmas, I am reminded that when it comes to doing good, authenticity counts. As marketers and public relations professionals, it is easy to be cynical. While we search for the holy grail of tangible returns on our communication programs, events and strategies, it is easy to lose sight of the human element that really drives response. Maybe that is why the retweet campaigns on Twitter and the “Share” campaigns read more...
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