Zoetica Media

April Fools 2011: Using Gags and and Hijinks to Get Attention for Your Brand

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  The first rule of public relations and announcements: peg your announcement to coincide with an associated holiday, event or other news hook.   In trying something different, I am going to collect the best April Fools gags by companies throughout the day and add them here.  If you see one that I should cover, leave a comment below. Or you can Tweet it to me @kamichat on Twitter.   Here is a starter that I got late last night.     GreyScale       Popular Android App, read more...

Closer to Finding the Identity of the Person who Created the @BronxZoosCobra Twitter Account, You Can Help!

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  I might know who started the @BronxZoosCobra Twitter account.   The Story   Like everyone else I have been watching the Twitter account of @BronxZoosCobra with interest. As a person who does a lot of campaigns and work in social media and PR, these character accounts are always interesting to watch rise and fall. And like you, I have wondered, "Who is running the @BronxZoosCobra account?" I think I am pretty read more...

Zoetica Heading to SxSW Interactive 2011: Hope to see You There

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Last year, Zoetica has its official launch at SxSW Interactive with Zoetica’s Charity Challenge. It was the anti-SxSW in that we were looking for what we could give back rather than what we could get. This year we are back again with a variety of events and panels in which we are participating. We hope to see you all at one or more of these. FRIDAY March 11, 2011   Social Media Friends Nonprofit Meetup Driskill Hotel read more...

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