No one wants to waste their time. Also, people are very interested in how to start calculating ROI. I checked with the Google Adwords Keyword tool and found that nearly 78K people search for some variation of “measuring ROI of read more...
Win A Copy of Measure What Matters or Social Media ROI
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine's Measure What Matters and Olivier Blanchard's Social Media ROI. Zoetica is giving away five free read more...
Zoetica Heading to SxSW Interactive 2011: Hope to see You There
Last year, Zoetica has its official launch at SxSW Interactive with Zoetica’s Charity Challenge. It was the anti-SxSW in that we were looking for what we could give back rather than what we could get. This year we are back again with a variety of events and panels in which we are participating. We hope to see you all at one or more of these. FRIDAY March 11, 2011 Social Media Friends Nonprofit Meetup Driskill Hotel read more...
Measure This! Social Media Measurement Should Be a Part of Overall Communications Measurement
Over the past year one of the most persistent questions asked by clients and in the online space is: “How do I measure social media?” Several people like Katie Paine and Olivier Blanchard, whom I respect have books coming out on the subject soon. IN fact, Katie Paine’s is available today and Olivier’s is read more...
Capacity Building and Training for Colorado Nonprofits
More than 100 Colorado Nonprofit Association members gathered for an innovative day of social media training with Zoetica CEO Beth Kanter to learn about online strategy and tools. The team used local talent and resources to extend learning and improve retention. read more...
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